Answer Engine Optimization for B2B sites: a practical checklist
· 5 min · Sample post
AI assistants increasingly answer buyer questions directly. Answer Engine Optimization (AEO), sometimes called GEO, is about making your pages easy to read, quote and cite.
1. Write answer-first sections
Lead each section with a one or two sentence answer, then the detail. Assistants tend to quote the clearest, most self-contained sentence.
2. Add structured data
Organization, SoftwareApplication, FAQPage and BlogPosting JSON-LD give machines unambiguous facts about who you are and what you sell.
3. Publish llms.txt
A plain-text llms.txt file at the site root lists your key pages with short summaries, so language models can find the canonical source quickly.
4. Keep it fast and static
Pre-rendered HTML with no client-side data fetching means crawlers see the full content on the first request.